Makarska has a rich cultural and historical heritage. A special attraction is the Malacological Museum (in the Franciscan monastery) with an interesting and unique collection from the Adriatic and other seas in the world. It is considered one of the most beautiful and richest malacological museums in the world.
Athletes and recreation enthusiasts may use numerous playgrounds, facilities and equipment for all kinds of sports on the ground and in the sea. The tennis camp has nine clay courts, one colour set court and two lighted indoor clay courts. This modern tennis centre, situated close to the famous beach of Makarska, is often the venue of important tennis tournaments.